Interviewees said they were more likely to trust organizations that had an online presence and that had been featured in the local media.
• Market yourself online. Create a website for
your organization. This adds legitimacy to the work that you do and
provides a space for you to tell your donors about your accomplishments.
Making a website can be easy and cheap! I made this website for free
using www.wordpress.com.
• Get published in the media. Submit a press
release about an upcoming program or event to a local newspaper. Write
an OpEd, or even a Letter to the Editor. Conduct an interview on-air at
the local radio station. Or have your work featured on a blog. The more
you do to get noticed, the more likely that it is that a funder will
hear about you.