The internationalization of Hollywood: A study of global trade of films and television programmes
This thesis is a study of the current trends in the international entertainment market and the way in which they will affect the global flow of films and television programmes into the next century. The United States has always held the primary position in terms of global export, a situation which has brought about accusations of "cultural imperialism", but the global trading pattern will see a change within the next decade. The theory of "cultural imperialism" is questionable because of research done on international audiences and by the fact that it is the gatekeepers who are responsible for purchasing films and television programmes. To compete in the global marketplace, entertainment industries must be made strong through a combination of regulation, subsidy and encouragement to the local creative community.