The effects of television technology on performing arts presenting organizations

This thesis explores the financial benefits and drawbacks for performing arts presenting organizations, affected by existing and upcoming television technology. By examining innovations including high definition television, interactive capabilities, and expanding channels, the thesis predicts likely future technologies that will impact arts organizations. The information was gathered from articles and books, as well as from interviews with television executives and arts managers. The thesis also studies arts programs broadcast on public, cable, and network television stations, and determines whether these programs have been beneficial for the arts organizations that produced them. In addition, the thesis focuses on the opportunities available for television stations to collaborate in the future with performing arts presenting organizations, forecasting what lies ahead for the arts through the medium of television.