The Role of the Federal Government in Marketing Research

Although the United States Government engages in a wide variety of marketing research activities and produces a tremendous volume of marketing and other statistics which are widely used both in and out of Government for marketing research purposes, there have been no overall policies designed specifically to provide common guidance to the individual Federal agencies in their development of marketing research.I. PURPOSE OF STUDYThe purpose of this study has been to review the policies and practices of the Federal agencies which apply directly or indirectly to marketing research activities in order to determine the need for overall Government policies and programming of such research and to analyse these agency policies in relation to: presidential policy, governmental administrative needs, the needs of agriculture and other elements of private industry, and the ability of other public and private agencies to provide such services.