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SECOND STAGES FOR A SECOND AUDIENCE: CREATING A THEATRE EXPERIENCE FOR NEW AUDIENCES

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posted on 2023-09-07, 05:14 authored by Charlotte Ringle

Some large performing arts centers are using their second stages to create a second identity with programming that attracts new audiences, younger, audiences while continuing to use the main stage to keep their regular audience engaged.

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ProQuest

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http://hdl.handle.net/1961/auislandora:12459

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    Keywords

    Theater management -- United StatesTheater -- Public relationsBranding (Marketing)Theater attendance -- United StatesTheater audiences -- United States

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