RAMIS 1.0, A RADIO MANAGEMENT INFORMATION SYSTEM FOR PLANNING, CONTROL AND DECISIONMAKING

This paper presents the research, analysis, design, application and testing of an information management support system for broadcast radio managers. The interpretation of data, interviews and on-the-job work experience revealed a need for a specific management tool that could optimize the effectiveness of the radio manager's organization of data, generate reports and supply timely, relevant, current and historical information to use in various decision-making opportunities. It should be noted that, due to the selection procedures, the participating managers constitute a purposive survey sample, not a true probability sample. Nevertheless, this study provides useful insight into the information needs of the broadcast radio sales manager through the research, design and implementation of a system that will deliver decision-making information for effective planning and control.