Health promotion activity of Fortune 500 companies: Differences between 1984 and 1997

This study determined the difference in prevalence of worksite health promotion activities among Fortune 500 companies between 1984-1997 and the relationship between the existence of worksite health promotion (WSHP) activities and company rank on Fortune Magazine's 1996 Corporate Reputations Survey (CRS). With a response rate of 55%, it was found that the prevalence of WSHP activities was not significantly different in Fortune 500 companies in 1984 and 1997 $(p=0.15).$ In addition, the prevalence of WSHP activities was not significantly different in high- and low-rank companies $(p=0.11).$ However, high-rank companies offered a significantly greater number of WSHP activities $(p<0.01),$ exhibited a significantly greater prevalence of evaluation measure use $(p=0.02),$ and perceived a significantly greater impact from WSHP activities $(p<0.001)$ in comparison to low-rank companies. Last, a significantly greater prevalence of evaluation measure use was exhibited in 1997 in comparison to 1984 $(p<0.001).$ This study suggests that health promotion is continuously being offered by prominent companies, while evaluation measure use also has increased.