Finding an audience: A study of performer and presenter in the D.C. area children's theatre market
This thesis examines marketing techniques used by children's performers in the D.C. area and the factors that influence presenters' hiring decisions. Fourteen performers were interviewed to determine their marketing approaches. Twelve independent presenters were interviewed about their children's performance series and hiring policies. Seven school districts were interviewed to discuss their performers-in-schools programs and field trip policies. Showcasing was the major marketing method used by both performer and presenter. Videotape ran a close second for presenters, but performers did not perceive it as an important tool. Schools are the major source of bookings for performers, but a variety of performing series for children are offered at cultural organizations in D.C., Virginia, and Maryland. Independent and school presenters search for quality and diversity in picking a season. Communication between performers and presenters is generally very good, and the two groups are working toward common goals.