Communications Research as an Aid to the Editor, with Special Application to the American Junior Red Cross "Journal": A Magazine for High Schools

The post Burns once wrote: "O wad some power the giftie gie us to see oursels as ithers see us." For the editors of the American Junior Red Cross JOURNAL, a magazine for junior and senior high schools, the need to find out what our readers like or don't like, what stirs them to action or bores them to tears, is equally important to the magazine's success--and equally hard to find out!