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Touched by an angel : Understanding the Los Angelization of marketing practice in the product placement industry

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posted on 2023-08-05, 10:45 authored by Cristel Antonia Russell, Michael Belch

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Publisher

American University (Washington, D.C.)

Handle

http://hdl.handle.net/1961/auislandora:72164

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    Marketing

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    Keywords

    Marketing -- Product PlacementMarketing Practice -- Los Angelization

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