auislandora_72163_OBJ.pdf (189.76 kB)

The consumer, the character and the consumed : The three Cs model of product placement effects

online resource

posted on 2023-08-05, 10:45 authored by Cristel Antonia Russell, Barbara B. Stern

Description to be added

History

Publisher

American University

Handle

http://hdl.handle.net/1961/auislandora:72163

Usage metrics

Categories

No categories selected

Keywords

Product Placement -- Three C's Model

Licence

Copyright Undetermined

Exports