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Integrating placement and audience characteristics to assess the recall of product placements in film : Findings from a field study

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posted on 2023-08-05, 10:45 authored by Cristel Antonia Russell, Etienne Bressoud, Jean-Marc Lehu

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HAL Archives-ouvertes

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http://hdl.handle.net/1961/auislandora:72157

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    Recall Assesement -- Product Placement

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