Into the Unknown? Decoding the Dearth of U.S. Foreign Direct Investment in Africa

With the growing African diaspora in the U.S. and Europe included in these totals, nearly half of the world’s consumers could be African by the end of the century. No one knows this consumer base's needs and problems better than Africans do. The U.S. can help Africa and itself by entering this market vis-a-vis individual entrepreneurs. By attaching itself to this highly sought-after demographic, the U.S. can strengthen its economic position and empower the African continent to do profitable, free, and fair business.