0708capstones_12_OBJ.pdf (129.01 kB)

Maintaining your Company's Brand through a Buyout : An Analysis of the Coca Cola Company's Partial Buyout of Honest Tea

educational resource

posted on 2023-08-03, 10:47 authored by Darcie Piechowski

Description to be added

History

Publisher

American University

Language

English

Handle

http://hdl.handle.net/1961/4779

Usage metrics

Categories

No categories selected

Keywords

Marketing Business strategy Case studies Coca Cola

Licence

Exports