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Maintaining your Company's Brand through a Buyout : An Analysis of the Coca Cola Company's Partial Buyout of Honest Tea

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educational resource
posted on 2023-08-03, 10:47 authored by Darcie Piechowski

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History

Publisher

American University (Washington, D.C.)

Language

English

Handle

http://hdl.handle.net/1961/4779

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    Honors Capstones

    Categories

    Keywords

    MarketingBusiness strategyCase studiesCoca Cola

    Licence

    In Copyright

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