Memes, Schemes, and Conspiracy Machines: How Viral Disinformation Produces a Shadow-Marketplace of Ideas

<p dir="ltr">This is an accepted manuscript for the following book chapter:</p><p dir="ltr">Horne, Ch. (2025). Memes, Schemes, and Conspiracy Machines: How Viral Disinformation Produces a Shadow-Marketplace of Ideas. In Spinelli, R. (ed.) <i>The Lizard People Don’t Want You to Read This: Essays on Conspiracy Theories in Popular Culture</i>. McFarland Press.</p><p dir="ltr">https://mcfarlandbooks.com/product/the-lizard-people-dont-want-you-to-read-this/</p>